About Us
Our story
We are She and He – two people united by love and… curly hair! She had curly hair and a dream. He had the technical skills and the belief in her.
She spent years battling her unruly curls, until one day she discovered their beauty. She dove into the world of curly hair care, experimenting with products and techniques.
He entered her life, bringing love and support. When she shared her idea for a curly hair brand, he unexpectedly embraced it with enthusiasm.
Together, they turned her passion into a mission. She – with her ideas and experience, He – with his technical talent and boundless energy.
Our brand is more than just hair products. It is an expression of love – for yourself, for natural beauty, and for the partner who believes in you, even when you doubt yourself.
Welcome to our curly journey!
With love,
She and He
Our Mission
Нашата мисия е да помогнем на всяко къдраво момиче да открие и обикне истинската красота на своите букли. Вярваме, че здравата коса е красива коса, и сме посветени на създаването на продукти, които се грижат за дългосрочното здраве на къдриците.
Following the principles of the Curly Girl Method, we create gentle products that nourish and enhance the natural beauty of curly hair.
Our goal is to change the way people perceive and care for their curls – instead of straightening or applying harsh treatments, to nurture and love them just as they are.
Product quality is our top priority.
We don’t aim to convince customers with advertising alone, but hope to win them over with genuine satisfaction from using our products.
Join us on our journey to healthy and cherished curls!
Our Curl Care Philosophy
Turn your curls into a crown
Our goal is for every curly hair to shine with health and natural beauty. We create products that not only enhance curls but also care for their long-term health.
Nature-inspired care
Our formulas are crafted with carefully selected ingredients that work in harmony with your hair, providing the necessary nourishment without harsh chemicals.
Gentle formulas
Each of our products is carefully developed according to the principles of "The Curly Girl Method," ensuring long-lasting hydration and care without damaging the hair.
Technology and nature in harmony
By combining modern technology and natural ingredients, we create products that provide the perfect balance of hydration and nourishment.